Featured Michigan Brands
Absopure
Absopure Water Company's humble beginnings date back to 1908, when Absopure Ice was delivered to Detroit area customers on horse-drawn wagons. Originally a brand name of General Necessities Company, Absopure was located in Detroit's Fairview Station at the foot of Lycaste Avenue. Through the 1920s, the company thrived and even offered an Absopure brand of electrical "Frigerators," advertised nationally in the Saturday Evening Post.
In 1973, the Young Family merged with Chicago-based Beatrice Foods, but remained the managers of the Absopure division. Through Beatrice's resources, significant investments were made in new equipment and facilities modernization. Plus, CAP10 sparkling mineral water was added to the Absopure product lines at that time. In 1982, the Young Family re-purchased Absopure from Beatrice and has continued to build on the company's success into the new millenium.
Website: http://absopure.com
